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Salesforce Essentials of Pardot Lightning App for Digital Marketers Sample Questions (Q166-Q171):

NEW QUESTION # 166
LenoxSoft needs their form to post directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission.
Which Marketing Cloud Account Engagement tool should they use?

A. Marketing Cloud Account Engagement Form
B. Form Handler
C. Dynamic Content
D. Custom Redirect

Answer: B

Explanation:
To post a form directly to a third-party platform as well as Marketing Cloud Account Engagement upon submission, LenoxSoft should use the form handler tool in Marketing Cloud Account Engagement. This tool allows them to use their own forms while still sending the data to Marketing Cloud Account Engagement. They can specify the third-party platform's URL as the post URL in the form handler settings and map the form fields to Marketing Cloud Account Engagement fields. Reference: [Marketing Cloud Account Engagement Form Handler]

NEW QUESTION # 167
What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

A. Use a segmentation rule.
B. Use a completion action.
C. Use a dynamic list.
D. Use an automation rule.

Answer: A

NEW QUESTION # 168
How can a marketer avoid emailing prospects more than once in a ten day span?

A. Use an automation rule to create a frequency suppression list.
B. Use a segmentation rule to create a frequency suppression list.
C. Use a dynamic list to create a frequency suppression list.
D. Use the global account setting to suppress frequently emailed prospects.

Answer: C

Explanation:
The way that a marketer can avoid emailing prospects more than once in a ten day span is to use a dynamic list to create a frequency suppression list. A dynamic list is a type of list that automatically updates based on specific criteria, such as field values, activities, or scores. A frequency suppression list is a type of list that excludes prospects who have been emailed within a certain time frame, such as ten days. By using a dynamic list with a frequency suppression criteria, a marketer can ensure that they do not email prospects who have already received an email recently. Using an automation rule, a global account setting, or a segmentation rule are not ways that a marketer can avoid emailing prospects more than once in a ten day span, as they either do not create lists, do not update automatically, or do not run continuously2. Reference: 2: Dynamic Lists

NEW QUESTION # 169
If a form is added to a landing page, where will the submissions be reported?

A. On the landing page
B. On the landing page's layout template
C. On the form's layout template
D. On the form

Answer: D

Explanation:
If a form is added to a landing page, the submissions will be reported on the form. A form is a web element that allows you to collect information from your prospects, such as their name, email, or company. A landing page is a web page that you create and host in Marketing Cloud Account Engagement to showcase your products or services, offer content, or register for events. You can add a form to a landing page to capture leads or convert visitors into prospects. When a prospect submits a form on a landing page, the submission data will be recorded on the form report, which shows you the number of views, submissions, errors, and conversion rate of your form

NEW QUESTION # 170
LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?

A. Checkbox
B. Multi-Select
C. Dropdown
D. TextArea

Answer: C

NEW QUESTION # 171
......

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